Our Destinations
London’s most stylish neighbourhood, Chelsea and Knightsbridge is renowned for its mix of dazzling luxury flagships, characterful independent shops, thriving arts scene, tempting restaurants, great pubs, iconic hotels and stunning homes – against a backdrop of rich history, elegant architecture and beautiful green spaces.
Sloane Street is one of the world’s most exclusive shopping destinations - a green boulevard offering unrivalled luxury. Stretching from Tom Ford, Harrods and Harvey Nichols in Knightsbridge to Cartier and Emilia Wickstead near Sloane Square, it has remained a sought-after destination since its creation by the 1st Earl Cadogan in the 18th century.
Duke of York Square is Chelsea’s refined destination for fashion, food and culture, anchored by the iconic Saatchi Gallery. Once a historic military school, it now offers 33 curated boutiques, seven stylish restaurants and a celebrated Saturday food market - an award-winning blend of heritage and contemporary design at the heart of London’s most sophisticated neighbourhood.
King’s Road blends royal heritage with a legacy of cultural innovation. Once a private route for the King in the 17th century, it became a hub for artists and bohemians, shaping its iconic spirit. Today, its vibrant mix of independent boutiques, leading brands, and acclaimed restaurants - from Peter Jones to The Ivy Chelsea Garden - makes it a quintessential Chelsea experience.
Sloane Square is Chelsea’s elegant hub at the junction of King’s Road and Sloane Street. With its own Tube station, widened pavements and vibrant outdoor spaces, it offers al fresco dining, new restaurants and cultural activations. Home to the Royal Court Theatre, it’s a stylish meeting point blending heritage with modern Chelsea life.
Pavilion Road is Chelsea’s hidden gem - a vibrant street where artisan craft meets contemporary style. Lined with independent boutiques and food specialists, from stationers and chemists to bakers, cheesemongers, a wine merchant and fishmonger, it’s a destination for authentic flavours and distinctive finds. With inviting cafés and al fresco spots, Pavilion Road offers a relaxed, village atmosphere in the heart of Chelsea.