Chelsea in Bloom 2023

Chelsea in Bloom returns from 22 – 28 May, with this year’s Flowers on Film theme seeing around 100 businesses across the area competing for the floral awards organised by Cadogan

Chelsea in Bloom, the world-class floral art show and London’s largest and most prestigious free flower festival is returning this spring with the theme ‘Flowers on Film’. The streets of Chelsea will be transformed with floral creations adorning the frontages of around 100 businesses, shops and restaurants, taking inspiration from characters and storylines that have graced the big screen, famed cinematic awards and the neighbourhood’s silver screen heritage.

Chelsea in Bloom is produced by Cadogan, in association with the Royal Horticultural Society (RHS), extending the Chelsea Flower Show out into the local area. Large-scale central installations will spring up around the neighbourhood, nodding to this year’s theme, Flowers on Film, including a life-sized Oscar’s statue and interactive red carpet on Pavilion Road and a cinematic celebration on Sloane Square (alongside the Information Point, where the previously sell-out complimentary rickshaw rides and walking tours can be booked), both by designers All for Love London. Further installations will be found along the King’s Road, on Dovehouse Green and at Royal Avenue, as well as a number at Duke of York Square and along Sloane Street. Participants to date include Beaverbrook Town House, Diptyque, Sarah Chapman, The Cadogan Arms, Self Portrait, RIXO, The White Company and The Mandarin Oriental Hotel.

In 2022, nearly 100 shops, hotels and restaurants competed for the covered awards with floral masterpieces. Gold, Silver, Bronze and Merit Awards will be awarded to participants by RHS judges alongside a celebrating lifestyle judge, in addition to the top awards for ‘Best Floral Display’, ‘Highly Commended’ and ‘Innovation Award’, with winners announced on Tuesday, 23rd May 2023.

Voting for ‘People’s Champion’ is decided by the public and online voting will open on Monday 22nd and close at midnight on Thursday 26th – please vote for your favourite!

Chelsea’s cinematic story begins with William Friese-Green, the father of cinematography who created the first ever moving picture on the King’s Road, and since then, Chelsea has been host to iconic filmmakers such as legendary James Bond author, Ian Fleming, who lived on Cheyne Walk, and Bram Stoker, the author of Dracula. The area has also been the backdrop to many celebrated films, including ‘A Clockwork Orange’, ‘Withnail and I’, ‘A Good Year’, and ‘Skyfall’. This year’s event promises breath-taking floral installations celebrating movie icons and all genres of film, creating a magical experience for visitors and locals alike.

Further information on displays and details on the event will be available closer to the time, via www.chelseainbloom.co.uk

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