Chelsea in Bloom

Chelsea in Bloom returns from 20 – 25 September, with this year’s Extraordinary Voyages theme seeing over 70 businesses across the area competing for the floral awards organised by Cadogan.

London’s largest free flower show ‘Chelsea in Bloom’ returns from 20-25 September, transforming the entire neighbourhood into a riot of breathtaking floral displays inspired by this year’s theme of Extraordinary Voyages, celebrating adventure, discovery and the golden age of travel.

Now in its 15th year, the event is produced by Cadogan, in association with the Royal Horticultural Society (RHS) and extends the Chelsea Flower Show out into the local neighbourhood. Over 70 shops, restaurants and hotels are taking part, from leading fashion retailers including Smythson, Nike, Ralph Lauren, Loro Piana, RIXO and Ganni; as well as restaurants including Hans’ Bar & Grill, Polpo, Rabbit and Sticks n’ Sushi, all interpreting the Extraordinary Voyages theme in their own unique way to compete for the coveted award of ‘Best Floral Display’.

Sloane Square will once more become home to an Information Point (to book a free rickshaw ride or walking tour of the area’s highlights), pop-up bar area and stunning central floral installation created by florists ‘All For Love London’ featuring a show-stopping hot air balloon and Eiffel tower. Another large-scale floral installation making up the spectacle will be a giant 7m Statue of Liberty situated on Pavilion Road, which will be created out of natural blue eucalyptus leaf. Duke of York Square will host 3m high camels and pyramids, along with an immersive Amazonian tunnel, enveloping visitors in the sights and sounds of the rainforest.

Each year, Gold, Silver, Bronze and Merit Awards are awarded to participants by RHS judges, in addition to the top awards for ‘Best Floral Display’, ‘Highly Commended’ and ‘Innovation Award’. Voting for ‘People’s Champion’ is decided by the public – voting opens on the Chelsea in Bloom website from Tuesday 21 May (closing at midnight on Thurs 23 and announced on Friday 24 May).

Over the years, the Chelsea in Bloom competition has become a fixture in London’s summer cultural calendar, attracting audiences from around the globe. This year will be no different, with a record number of participating retailers and an exceptional line up of visually stunning floral displays, all free to view and experience.

Discover a map of activity and full list of events across the neighbourhood: www.chelseainbloom.co.uk

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