‘London’s most instagrammable store’ opens – AESOP

Cadogan has signed Australian skincare brand Aesop to their
award-winning Duke of York Square development.

Cadogan has signed Australian skincare brand Aesop to their award-winning Duke of York Square development.

The new store, located at 22 – 24 Duke of York Square, is 1,163 sq ft and joins a host of premium fashion and beauty brands at the destination including Monica Vinader, Liz Earle, Trilogy, Cos, Joseph, Space NK, one of Zara’s largest European stores – as well as being home to the Taschen flagship and Saatchi Gallery.

Aesop brings a modern approach to beauty retail, offering shoppers a compelling, immersive in-store experience that complements the brand’s online offer. Each of its stores is different, designed in collaboration with a team of architects, interior designers and artists. The new store, which has a lease of 10 years, is designed by architect Snøhetta and opened in October 2017.

Thomas Buisson, General Manager Europe, Aesop, said: “Chelsea has been on our wish list for several years. As always, we patiently waited for the perfect opportunity to come along and this materialised in this corner location at Duke of York Square in the immediate vicinity of the Saatchi gallery. This will be our largest U.K. store and we have asked our friends at Snöhetta with whom we have already collaborated in Berlin, Oslo and Dusseldorf to imagine an architectural concept that will match the scale and significance of this store in our portfolio.”

Hugh Seaborn, CEO of Cadogan, added “Chelsea was recently named one of the UK’s top shopping areas – our aim is always to bring in unusual brands who add to the vibrant experience of living, shopping, working or visiting the neighbourhood. Aesop’s commitment to creating a distinct, immersive customer experience excites us – the brand will be a fantastic addition to Duke of York Square.”

Related
Articles

The Gingerbread City comes to Chelsea

Chelsea Christmas Lights Switch-On – Saturday 16 November 2024

Announcing the 2024 Chelsea Awards Winners

State of Luxury London Report 2024 published by Walpole in partnership with Cadogan

What Are You Looking For?

If you have specific criteria, please do get in touch. (There are always upcoming properties that are in the process of being prepared for market.) Please note, all our properties are let unfurnished and the shortest let we offer is 12 months.

Please fill out your details below and we will get back to you as soon as possible.

Your details

Property Name:

All data shared will be treated confidentially and conform to UK GDPR legislation. For further information on our privacy policy please see HERE

Book Viewing

Please fill out your details below and we will get back to you as soon as possible.

Your details

‘London’s most instagrammable store’ opens – AESOP

All data shared will be treated confidentially and conform to UK GDPR legislation. For further information on our privacy policy please see HERE