Cadogan is proud to be supporting the British Fashion Council’s Foundation Fashion Fund For The Covid Crisis

Cadogan has pledged £100,000 to enable a second round of grants to 36 British fashion businesses

36 British fashion businesses and designers were chosen from 150 applicants by a judging panel including Cadogan’s Hugh Seaborn and Claire Barber. Cadogan’s donation crucially underpins the importance of safeguarding the future of independent brands, which make Chelsea so special.

Cadogan pledged £100,000 to the British Fashion Council (BFC). Combined with further support from other industry leaders, this has enabled a second round of grants from the BFC Fashion Fund to support creative fashion businesses and individuals to weather the Covid-19 crisis.

The British Fashion Council has announced the 30 recipients of this second Fund, having raised a further £500,000. The judging panel, which featured Cadogan’s chief executive Hugh Seaborn and Director of Asset Management Claire Barber, as well as representatives from other donors; Alexander McQueen, Amazon Fashion, Brown and John Lewis & Partners, granted the funds to businesses depending on their urgency and ability to thrive post-crisis out of 150 applicants. This second round of grants follows from the initial £1 million emergency fund distributed in May.

Recipients for the Fund are:

CAMILLA ELPHICK, Charles Jeffrey LOVERBOY, clothsurgeon, Cottweiler, Danshan, Emilia Wickstead, EUDON CHOI, Feng Chen Wang, Fyodor Golan, Goomeo (Fashion East), Helen Kirkum, Liam Hodges, Marques ‘ Almeida, Maximilian (Fashion East), MOLLY GODDARD, Mother of Pearl, Nensi Dojaka (Fashion East), Nicholas Daley, Olubiyi Thomas, OSMAN YOUSEFZADA, PREEN BY THORNTON BREGAZZI, PRISM, RACIL, Richard Malone, Roberts | Wood, Rokh, Saul Nash (Fashion East), Sharon Wauchob, Ssōne, SUPRIYA LELE, Teatum Jones, TEIJA, Thom Sweeney, Wicker Wings

Hugh Seaborn, Chief Executive, Cadogan, said: It is independent brands that contribute so much to the distinctive and compelling character of Chelsea and also provide vitality and opportunity to Britain’s fashion industry. That is why we are delighted to support the British Fashion Council Foundation Fund for the Covid Crisis that is nurturing emerging talent and providing much needed emergency funding to viable businesses that need support to survive this crisis and thrive thereafter.

Chelsea’s rich heritage that has contributed so much to the cultural, arts and fashion scene nationally and globally over the years, is a result of exceptional talents that have emerged from local boutiques and studios. Britain continues to be a world leader in fashion and our aim is to provide support to the next generation of designers and creative fashion businesses to help ensure it has every chance of remaining so.

As long term stewards of Chelsea, our desire is to ensure that this area remains exciting and vibrant for future generations. Supporting the future growth and success of independents that make this area so special contributes to this aim.

We are delighted to be partnering with the BFC Foundation and look forward to working closely with them over the next year.”



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