Cadogan signs trio of flagships for the King’s Road

Superga, the stylish heritage footwear brand more recently known for  its sell-out collaborations with Alexa Chung, will occupy 950sq ft at 57 King’s Road. Muriel Silveira Hutton, Head of Retail at Superga, said “King’s Road provides an exciting new opportunity for Superga in one of London’s most prestigious shopping destinations. The store is due to open in Autumn and will launch with the AW18 collection for men, women and kids. We will also be offering our popular personalisation services where one of our talented artists will be available to customise trainers upon request”.

Maitre Choux, set to occupy 467sq ft at 59 King’s Road, is the creation of Three Michelin star chef Joakim Prat, and his business partner Jeremie Vaislic. While traditionally the finest pastries were only available in the most exclusive restaurants, Joakim and Jeremie are on a mission to bring the patisserie experience, and the highest quality pastries made with the freshest ingredients, to everyone. Jeremie says of  the King’s Road store: “Maître Choux Chelsea is our largest store to date. It is set to become an Instagram sensation with its flower tunnel and a stunning croquembouche choux tower created by Joakim in the window. Moreover, we are partnering with Monmouth Coffee, to bring London’s best espresso to the West side of town. For all these reasons, we could not be more excited for the opening!”

Twinset Milano, who opened their first UK store on the King’s Road in July, is a cult Italian womenswear label. The major campaign heralding their arrival in the capital featured Irina Shayk, Suki Waterhouse and Georgia May Jagger with a collection of feminine cuts and floral prints evocative of Swinging Sixties London.