Announcing the next chapter of the King’s Road
“the King’s Road – once a byword for boho cool – is getting its mojo back” – FT How to Spend It
The King’s Road, one of the world’s most famous shopping and lifestyle destinations, unveils its next chapter …from its visual identity and revitalised retail and leisure experience, to ongoing cultural programming, community initiatives and restoration of landmarks, this announcement comes in line with the launch of the V&A exhibition, Mary Quant (6th April – February 2020), of which the King’s Road is the principal sponsor.
The King’s Road Strategy, led by Cadogan, along with other major landowners Martin’s Properties and HALJ Group, local businesses and supported by the Royal Borough of Kensington and Chelsea, aims to enrich the area’s unique character, while safeguarding its future vitality. Hugh Seaborn, CEO of Cadogan, comments:
“We are working collaboratively with other stakeholders to create a cohesive brand identity and ‘vision’ that will keep the King’s Road relevant and unique. This includes looking at everything from the retail mix, public realm, experiences, events and identity. The King’s Road must balance its iconic heritage with an openness to creativity and innovation. Although we are only one of the Road’s landowners, it felt vital to lead on this and unite the community, aiming to revive the Road’s fame for pioneering trends. It is a particularly pertinent time to focus on the destination, as the V&A stages the first international retrospective of Mary Quant. Quant was an iconic character central to the King’s Road, and revolutionised retail with immense global impact.”
With sustainability, creativity and community core themes to the success of any destination, the King’s Road is currently exploring a number of exciting ideas and partnerships – which will form part of our long-term strategy to ensure it rightfully remains one of the world’s most famous high streets.