Anya Hindmarch unveils ‘The Village’

“I feel that the next ten years are going to be about ‘localisation’ not ‘globalisation’ and it feels so right to return to the Brand’s roots here on the Cadogan Estate and to realise my dream of The Village. If retail is to exist in a digital world, there needs to be a reason to visit.” – Anya Hindmarch

This week sees the launch of ‘The Village’, an innovative new retail concept opening on Pont Street in Chelsea.

The Village is a collection of five neighbouring Anya Hindmarch stores – a complete destination for Brand experiences, collaborations, exhibitions and collections, all of which will be amplified digitally:

The Anya Café – an all-day café at the heart of The Village, inspired by the quintessential British café of old but reimagined with the Brands trademark humour

The Village Hall – an ever-evolving concept space launching as the ‘Anya Hair Salon – Shampoo & Therapy’ to celebrate the publication of the designer’s first book, ‘If In Doubt, Wash Your Hair’

The Plastic Store – a space to showcase and collaborate with others focused on issues of sustainability, circularity and the reduction of plastic consumption. It will also be the destination for the ‘I Am A Plastic Bag’ collection, a collection made from an innovative cotton- canvas feel fabric entirely created from recycled plastic bottles

The Labelled Store – a store dedicated to the art of organisation offering the best-selling Labelled collection, a system of cases and bags that are, quite literally, labelled to keep you organised

The Bespoke Store – the original Bespoke store will continue to offer personalised pieces designed to mark special moments in time and be handed down through the generations

Hugh Seaborn, Cadogan’s Chief Executive says, “Our overarching objective is to ensure the long-term vibrancy of Chelsea – we are completely behind projects that capture and contribute to this spirit. We have been in discussions with Anya on this for a few years now and it’s fantastic to see it become a reality, at a time that the creativity, innovation and community focus she brings is more vital than ever. Anya has always been an industry leader – from her sustainability projects to the ‘direct to consumer’ show approach. We are delighted to see her bring that unique sense of joy, playfulness and particular wit to the neighbourhood.”

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