‘Fashion Re-told’ to pop-up on Sloane Street in support of the NSPCC

Fashion Re-told, in association with Harrods and Cadogan, is the first ever standalone pop-up store in aid of the NSPCC, open 13 April to 13 May

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The ultimate pre-loved fashion pop-up, Fashion Re-told will sell donated high end, designer items, to raise funds for the NSPCC’s important work in London. The concept has been brought to life by Harrods and Cadogan who are donating their considerable resources; a prime London location, retail expertise and mentoring, unrivalled service proposition and visual merchandising assets, to make this possible.

All proceeds from Fashion Re-told will go directly towards helping to support NSPCC’s services in the London area. This is the first time that London institutions Harrods and Cadogan have come together in support of a local cause, with the aim of helping the NSPCC’s ambition to give every child in London a voice.

Fashion Re-told will bring high-end customer service and luxury surroundings to a pop-up setting, selling new and donated pre-loved high end menswear, womenswear childrenswear and accessories. Donations have come from members of the public, high profile fashion brands and Harrods. The collection edit has been curated by an expert team, and will be presented in a luxurious retail environment, emulating a high-end boutique Knightsbridge store.

Claire Hoyle, NSPCC Deputy Director of Fundraising said: “By visiting Fashion Re-Told shoppers can get their hands on some amazing fashion whilst helping the NSPCC be there for the children of London. Money raised from the Fashion Re-Told pop up shop will go towards funding key services in the capital like ‘Letting the Future In’, which helps young people find their voice and recover from the trauma of abuse.”

Alex Wells Greco, Harrods Head of Visual Merchandising: “Fashion Re-Told is the NSPCC’s first ever stand-alone store, so it deserved to be special. The work the NSPCC do within the London community is so important, and Harrods were absolutely thrilled to be able to offer our expertise and work with Cadogan to bring the store to life. The store’s interior scheme is distinctive and playful – but retains the luxurious boutique feel you would expect from Harrods, while the product selection encompasses a wide range of high-end designer items. As we are only open for a month long period, we wanted to make Fashion Re-told as memorable as possible!”

Hugh Seaborn, Chief Executive of Cadogan added: “Sloane Street has been one of the world’s most luxurious shopping destinations since its creation by the first Earl Cadogan in the 18th century. We are thrilled to be working with Harrods and the NSPCC on the world’s most glamorous charity shop pop-up, which complements Sloane Street’s reputation. Creating great places is not just about bricks and mortar – it’s about contributing to the local community and wider society and this is a great opportunity to support the UK’s leading children’s charity who do such admirable work protecting childhood.”

Fashion Re-told will open its doors on 196 Sloane Street on 13 April for a one month period. The store will open from 11am – 7pm Monday to Saturday, and Midday – 6pm on Sundays.


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